Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February

By |1월 7th, 2020|

Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February

On line gambling operator Unibet announced today it is to introduce an version that is overhauled of online video gaming brand Maria later on this month. The company said that the overhaul would add a completely responsive front-end site in addition to a brand tonality that is new. Hence, the it would be diversified in a bid to become more attractive to both female and male gambling clients.

Unibet purchased Maria Holdings Ltd. back 2007 for the amount of £54 million. It will now be rebranded as Maria Casino in all the markets it runs by mid-February. The launch would be to take place in three stages. The website that is overhauled live on February 8 in Estonia. Its become launched in the united kingdom on February 15 and will get reside in Denmark, Finland, holland, Norway, and Sweden a day later.

What’s more, it will shift its offering from online bingo to casino games while the latter have actually proved to be popular among gambling clients. Therefore, the brand name will be able to target both male and players that are female.

The casino that is online are offered across all available channels. The Maria Casino site may have its branding and logo revamped. Brand New personalization features and dashboard will also be introduced. Dersim Sylwan, Head of advertising for Maria, explained that although the website can be one ‘with a touch that is feminine’ they’re now intending at expanding their customer base such that it include both male and female gambling customers. […]